Final poster

Final theatrical poster: 

The theatrical poster includes a lot more text and information regarding the film. The font is shown in a clear font in an orange colour. The orange font reflects the colour palette which includes orange, black, blue, yellow and darker colours such as brown and black. The theatrical trailer well reflects the social realism genre through the use of a young looking girl lighting a cigarette. Her messy hair infers that she is uncared for and in bad shape. The orange font and the flame compliment each other nicely which reflects the colour palette even further.

Final minimalist poster:

The minimalistic poster shows much less information or detail than the theatrical poster. The font and imagery are still shades of orange, but is much smokier than the orange in the colour palette. This creates a much dirtier look. Lily is in the lower centre of the poster, this makes Cupcake seem much smaller which in turn emphasises the loneliness of the young girl. I particularly liked this shot as her body language is very apparent. The hands tucked into the legs reflect the independence and defence coping mechanisms the young girl faces during the film. 

Both posters show a contrast between neutral/beige tones against darker browns and blacks. The protagonist and main actress, Cupcake, is shown in a darker colour so that the focal point is on her. 'Cupcake' is shown in a larger font in block capitals for both posters, making it extremely clear that this is the title of the film. As well as this, both posters include positive quotations from critiques. This would make it much more appealing to people as they would see it as "proof" that the film was good, making them very eager to view it.